Message from the founders

At the heart of our brand lies a deep-seated commitment to revitalising the timeless allure of jade, seamlessly integrating this revered gemstone into modern life. We believe that jade should not only be admired as a symbol of health, protection, and prosperity but also be an essential part of our daily experiences—from the beauty tools we use, the jewellery we wear to the architectural wonders that inspire us.

Recognising the extraordinary value of quality jadeite, we have made it our mission to offer authentic, GIA-certified Type A natural jadeite—unheated and untreated—at a price point that defies industry norms. While it is often said that genuine jadeite of this calibre is inaccessible to most, we believe our discerning clientele deserve nothing less than the best.

Our commitment extends beyond quality; we are pioneers in ensuring that our jadeite is sustainably mined and sourced. In an industry where ethical sourcing is rare, we have chosen to challenge the status quo. We are driven by the belief that true luxury should not only elevate the lives of our clients but also contribute positively to our planet.

By embracing the principles of sustainability and authenticity, we aim to bring about a meaningful change, offering products that are as exceptional as the values we stand for. This is why we exist: to provide a refined, conscious choice for those who seek beauty with a purpose.

With gratitude,
Rashmi Yeole and James Foo